Business Insider Press Release

Business Insider Op-Ed Submissions: A Platform for Thought Leadership

In addition to press releases, contributing an op-ed is a highly effective strategy for elevating your brand’s voice. Unlike standard articles, op-eds provide an opportunity to share unique insights, expert opinions, or even challenging perspectives within your industry. Successfully getting an op-ed published on Business Insider establishes your company as a thought leader.

IMCWIRE’s Tips for Maintaining Long-Term Visibility on Business Insider

IMCWIRE believes that ongoing engagement with press releases and op-eds is vital to maintaining visibility. Here are some advanced tips they recommend:

• Frequent Submissions: Regular press releases keep your brand at the forefront of readers’ minds and demonstrate consistent engagement in your industry.

• Repurposing Content: By repurposing content across social media and other channels, IMCWIRE ensures that your press release or op-ed reaches even those who might not have encountered it on Business Insider.

• Thought Leadership Through Op-Eds: Regular op-ed submissions strengthen your brand’s authority, positioning you as a reliable source of insights and innovations.

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