Ad network

An ad network is a platform that links digital publishers or websites that want to run advertising with advertisers. It matches marketers' campaigns with inventory gathered from several publications, simplifying the ad placing process. With the help of this system, publishers may profit from tailored advertisements that monetize their content while advertisers can effectively reach a larger audience. Ad networks often provide tools for campaign optimization, performance tracking, and ad targeting, all of which increase the overall efficacy of digital advertising.